Launch of Classical App by Saregama

Mumbai, September 2015: If the classical music lovers ever secretly wished for a collection of Indian classical music at the touch of a button, Saregama India Ltd. said, ‘granted’. It was a grand event to witness, the RP – Sanjiv Goenka Group owned music label Saregama India unveil a one of its kind app on classical music that features 8000+ musical works, 400+ artistes and 50 radio stations across Hindustani, Carnatic and Fusion music. This app is available all across the world for Classical Music lovers to download on iOS and Android platforms.
The app boasts of an enviable and rare portfolio of musical creations of accomplished artistes like Pt. Jasraj, Ustad Zakir Hussain, Pt. Ravi Shankar, Begum Parveen Sultana, M.S. Subbulakshmi, Karaikudi Mani, N. Ramani, Pt. Bhimsen Joshi among many others, along with an access to specially curated artiste dedicated radio stations and features to sort your favourite music by Instruments, Raagas & Artists. The app also allows you to download (offline) your favourite songs on your phone, so that you can listen to it later without any data charges.
Commenting on the launch of this novel Indian music app, Mr. Vikram Mehra, Managing Director, Saregama India Ltd. said, “Research shows, with the decline of the CDs, ardent classical music lovers in India and across the globe find it difficult to discover and consume music of their favourite artistes. Hence we decided to launch this unique app both for the music connoisseurs as well as those who want to get exposed to the Classical music. From the first recording of Ustad Bismillah Khan’s shehnai to the fusion music of Amaan and Ayaan Ali Khan,the app encapsulates, through its radio stations, loads of anecdotes about artistes, instruments and raagas which will surely appeal to the smartphone savvy music lovers.”
Saregama Classical is a free to download app with a 7 day trial period. Customers then have an option to choose from attractively priced monthly, semi-annual and annual subscription offers. The payment can be made either through the iTunes or the Google Play Store for Android users or customers’ telecom operator or through credit card/net banking/debit card.
Uniting the legends and who’s who of the Indian classical music fraternity under one roof, the launch event was marked with the presence of Pt. Hariprasad Chaurasia,Pt. Jasraj, Gulzar Saab, Dr. Balamuralikrishna, Ustad Amjad Ali Khan, Pt. Ajay Pohankar, Amaan and Ayaan Ali Khan and many others.
A soulful performance by Ustad Amjad Ali Khan, Amaan Ali Khan & Ayaan Ali Khan elevated the musical feel of the momentous launch to another level.

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